Over 150 years of its existence, Tata has been able to position itself as a brand with the community at the centre stage of the brand’s value proposition, and trust being the undercurrent of its businesses. It has successfully set a narrative that its products and services stand for performance and trust. It has been...
India’s geospatial economy is all set to touch USD 8 billion by 2025 at a growth rate of 12.8 per cent. By then, this sector will generate jobs for more than 1 million people. Defence and intelligence, water resources and irrigation, construction, and utilities have been fuelling the geospatial market growth in the country. At...
The ‘marketing mix’ of a CMO (chief marketing officer) is soon going to be in a flux. In all likelihood, a marketer has been asked whether his/her brand has a plan for Metaverse, along with Web3, NFTs, blockchain, crypto etc with little coherent logic. It’s normal not to be ready with a concrete plan yet....
After shifting to reshoring from offshoring, ‘friendshoring’ seems to be the buzzword for the trade world, especially the United States. The world’s largest economy is planning to do business only with its ‘trusted allies’ or countries with ‘shared values’ amid the shift from an interconnected to a multi-polar world faced with disrupted supply chains, energy...
Globalization hailed the unity of nations. It paved the way for MNCs (be it Western or Eastern) to expand their businesses globally multiplying their customer base and market exposure. Individuals around the world got access to American products, technologies, services and media, European luxury goods, Japanese and German cars, Japanese technology and so forth. MNC’s...
Emerging video conferencing tool has been one of the most evolutionary technologies of the past two decades. Yet, it was the coronavirus pandemic that made its use indispensable giving rise to a new way of doing collaborative work, learning and even doing certain business. This also led both public and private organisations realise the possibility...
The startup ecosystem, which has emerged as the 3rd largest globally as of August 3, 2022, is expected to power India’s ‘techade’. Currently, there are 66,000 DPIIT-recognised startups with more than 100 unicorns or startups with a valuation of over USD 1 billion each. India has seen over 20,000 per cent growth in the number...
As embedded SIMs (eSIMs) gain acceptance all over the world, the classic SIM card era may be coming to an end. Since its creation in 1991, the Subscriber Identity Module (SIM) has been playing an undeniable role in the journey of mobile telephony. There are more SIM cards in use than human beings on the...
While unveiling its latest ‘hatchback with a twist’ – the New C3 in July, Citroën also announced the launch of phygital showroom in Surat, Gujarat. Customers can now order items online but pick them up from the store and also use AR to test an item virtually before buying it. This new marketing strategy enhances...
The growth of Indian e-commerce is being fuelled by price-conscious consumers from the country’s smaller cities and towns. In April 2022, the Government of India had announced the launch of Open Network for Digital Commerce initiative. This aims to “democratise” the country’s rapidly growing digital e-commerce space, which is currently dominated by the US giants...