A cafe in Mumbai has adopted a new marketing trick. It has launched a one-minute micro-drama series on Instagram and YouTube Shorts where a customer walks in with an absurd or entitled request. The staff member then claps back with sharp, unfiltered Gen-Z sass – exaggerated eye rolls and savage one-liners. These small skits, which...
For decades, extreme heat was viewed primarily as an environmental and public health challenge. Heatwaves triggered concerns about dehydration, heatstroke, crop damage, and water scarcity. Today, however, the conversation has fundamentally changed. Rising temperatures are increasingly emerging as a structural economic risk capable of influencing productivity, investment decisions, infrastructure planning, labour markets, and long-term growth...
The global pharmaceutical industry has long stood as one of humanity’s most vital sectors—delivering vaccines, antibiotics, and therapies that extend lives. Its environmental footprint, however, has remained conspicuous. A 2019 study by the University of Waterloo, Canada, found that the pharmaceutical industry’s emission intensity averaged 48.55 t CO₂e per USD million of revenue – about...
Imagine a time when you can own a fractional part of vineyards in Boudreaux, Burgundy or Provence in France or owning a part of a coffee farm or estate in Brazil, having fractional ownership in a diamond and gold mines in Russia and Africa, owning magical flower gardens/parks in the picturesque European cities, imagine owning...
Artificial Intelligence (AI) has become the most significant technological development of our time, influencing virtually every sector of human society. Its promise and peril are being debated extensively. Much like the arrival of computers in the 1970s–80s and the public emergence of the internet in the 1990s–2000s, AI has sparked fears of job losses while...
Global Capability Centres (GCCs) in India have evolved dramatically over the past few decades, transitioning from cost-driven back-office hubs, to strategic powerhouses at the forefront of global innovation, particularly in artificial intelligence (AI). Today, India is leading the charge in this space with over 1,700 GCCs, driving core functions such as R&D, engineering and product...
India has rapidly taken off to become the third-largest domestic airline market in the world, supported by a steady rise in air passenger traffic. Indian aviation sector is dominated by IndiGo and Air India, making up 90 per cent of domestic seats. With over 1,000 additional planes are on order, India is projected to require...
In a recent report, the World Bank said India’s economy needs to grow by 7.8 per cent on average over the next two decades to achieve the country’s aspirations of reaching high-income status by 2047, the 100th year of Independence. While India’s pace of growth, averaging 6.3 per cent between 2000 and 2024, provides the...
In the looming global trade war unleashed by the United States President Donald Trump with reciprocal tariffs on trade partners, India can be a net gainer despite his outbursts against India’s high tariffs on American goods. However, it’s going to be a very difficult road ahead given Trump’s give-and-take policy, be it friend or foe....
Digital lending is one of the fastest-growing fintech segments in India and it has grown exponentially from nine billion USD in 2012 to nearly 150 billion USD in 2020. It was expected that the digital lending market will reach a value of around 350 billion USD by the end of 2023. This business has mainly...