The marketing technology landscape is now undergoing its most profound structural realignment since the advent of the commercial web. The zero-click economy has brought in a major disruptive phenomenon where AI tools and answer engines bring users and prospective consumers a complete, almost tailor-made answers and information directly on the search page. Thus, it bypasses...
A cafe in Mumbai has adopted a new marketing trick. It has launched a one-minute micro-drama series on Instagram and YouTube Shorts where a customer walks in with an absurd or entitled request. The staff member then claps back with sharp, unfiltered Gen-Z sass – exaggerated eye rolls and savage one-liners. These small skits, which...
For decades, extreme heat was viewed primarily as an environmental and public health challenge. Heatwaves triggered concerns about dehydration, heatstroke, crop damage, and water scarcity. Today, however, the conversation has fundamentally changed. Rising temperatures are increasingly emerging as a structural economic risk capable of influencing productivity, investment decisions, infrastructure planning, labour markets, and long-term growth...
Situations like West Asia conflict-driven market dips may become an advantage for the Systematic Investment Plan (SIP) investors – lower NAVs (Net Asset Values) meant more units, and sharper gains when markets rebounded. Similarly, retail investors may look for a multi-asset class portfolio to navigate a conflict period unscathed. In reality, they are tests of...
India is entering the global artificial intelligence race with a strategy shaped less by frontier spectacle and more by national scale, public infrastructure, and policy intent. Unlike the United States or China, whose AI dominance is built on private technology giants and exportable platforms, India is attempting something structurally different: the construction of a sovereign...
The no-cost party has begun in India with major tech giants aggressively vying for a market share. Millions of Indians gained free access to OpenAI’s cost-effective “Go” AI chatbot for a year earlier this month. This initiative followed similar moves by Google and Perplexity AI, who have partnered with major Indian telecom providers to offer...
The global pharmaceutical industry has long stood as one of humanity’s most vital sectors—delivering vaccines, antibiotics, and therapies that extend lives. Its environmental footprint, however, has remained conspicuous. A 2019 study by the University of Waterloo, Canada, found that the pharmaceutical industry’s emission intensity averaged 48.55 t CO₂e per USD million of revenue – about...
For centuries, the word “entrepreneur” would be associated with visionary risk-takers assembling teams, securing funding, and surviving long product cycles. Building a company has rarely been a solo project. Scarce resources and overwhelming odds would almost certainly make it challenging for an individual to set up a successful venture, and run it. However, the ground...
India is on the verge of a transformative leap in connectivity and digital empowerment. For decades, satellite communication (Satcom) was regarded as a peripheral technology, deployed largely for defence, disaster response, and niche sectors such as broadcasting. The average citizen rarely felt its impact. However, that is quickly changing. By December 2025, India is expected...
Human exploration of Artificial Intelligence (AI) can be dated back to the 1940s-50s, but it gained unstoppable momentum over the past decade. Today, AI is an integral part of almost every aspect of our existence, from medicine and music to fashion and fitness. And now, agentic AI has marked a new milestone in the evolution...