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Web3 can Catch Marketers Off-guard

The ‘marketing mix’ of a CMO (chief marketing officer) is soon going to be in a flux. In all likelihood, a marketer has been asked whether his/her brand has a plan for Metaverse, along with Web3, NFTs, blockchain, crypto etc with little coherent logic. It’s normal not to be ready with a concrete plan yet....

Say Hello to the Fastest Growing Ad Market !

The Indian advertising market is forecast to grow by 16 per cent and hit USD 11.2 billion (Rs 89,324 crore) in 2022 with digital ad space growing twice as fast as ad spending through television. While America will be the top ad spend region at USD 329.6 billion and the most dynamic with the spending...